"We went to EA and we talked to them about [a UFC game], they said...'this isn't a real sport, these aren't real athletes and we would never do a game like this,'" UFC's President Dana White said on yesterday's X-Play episode.
He continued by saying, "So our game comes out and makes a bunch of money. And look at EA: 'Now, its a real sport, isn't it? And these are real athletes.' EA sucks."
White is renowned for his blunt opinions and making sure everyone hears about it. He talks tough publicly, but I'd like to see him turn down an EA licensing deal if the money's right. It seems like he cares about the quality of UFC titles so competition similar to what went on with the NFL 2K/Madden series a few years ago would only propel the franchise forward.
Do you agree with his aversion to EA or should he try to expand his company as much as possible?