Single-player games can be a hard sale for gamers who will more than likely just play once and trade in. EA shot their first salvo against selling back games -- which retail will resell as a profitless "used" copy -- by introducing free content only available to new-copy buyers of Dragon Age last year.
Next up was Mass Effect 2 with the Cerberus network that granted you free DLC missions, character skins, and weapons if you bought it new. During a conference call earlier today, reports G4TV, EA CEO John Riccitiello claimed that EA saw a positive reaction to incentives for new buys. And, of course, that they plan on giving players more of it in the future.
What do you guys think? Does it make you think twice about renting the latest hits and instead opting to buy? Or is it just another way to alienate the player from experiences you'd gladly pay for?
