Game Swag gets a bit weird?

As spotted this via the Circuit City weekend ad, you can head on over to your local store and score yourself a fresh new pair of boxers with the release of Conflict: Denied Ops...

Not just any boxers mind you, Conflict: "DENIED" boxers... 

I've seen some odd video game swag (remember the Japanese Dead or Alive pillow), but this certainly ranks right up there.

Just in time for Valentines Day...